Archive - The Performance Mirage

Issue 1: The $6 Customer That Actually Cost $271

Their ROAS looked great. Their tracking was lying to everyone, including the algorithm.

Mar 29 • Ryan Levander

Episode 1: Your ROAS Looks Great. So Why Isn't the Business Growing? | ft. Scott Reid

The metrics your dashboard celebrates are not the metrics that grow your business.

Mar 26 • Ryan Levander

1:09:31

February 2025

Why Numbers Rarely Matter in Measurement (And What Does)

The top 3 contextual questions to be asking: Compared to last week/last year, how are we doing? Compared to other channels, how are we doing? Compared…

Feb 9, 2025 • Ryan Levander

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