Archive - The Performance Mirage

Issue 1: The $6 Customer That Actually Cost $271

The $6 Customer That Actually Cost $271

Mar 29 • Ryan Levander

Episode 1: Your ROAS Looks Great. So Why Isn't the Business Growing? | ft. Scott Reid

Watch now | ROAS and CPA — these are the metrics most e-commerce brands live and die by. But they're marketing metrics, not business metrics. And for a…

Mar 26 • Ryan Levander

1:09:31

February 2025

Why Numbers Rarely Matter in Measurement (And What Does)

The top 3 contextual questions to be asking: Compared to last week/last year, how are we doing? Compared to other channels, how are we doing? Compared…

Feb 9, 2025 • Ryan Levander

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